The Invisible Electorate
In Texas, 1.1 million likely voters fall into the None-None category — they consume no ad-supported video content, making them unreachable by traditional TV and streaming ads. These voters are active and crucial in tight races.
Why This Matters
Ignoring None-None voters means missing out on a significant portion of the electorate. Winning campaigns will address this gap, ensuring every voter is within reach.
Reaching the Unreachable: A Multi-Channel Approach
To engage None-None voters, diversify your strategy:
- Text Messaging with Video: Deliver high-impact videos directly to voters’ phones.
- Direct Mail: Ensure your message lands in the hands of these voters.
- Door-to-Door Canvassing: Prioritize None-None households for personal engagement.
- Digital and Social Matching: Tailor online ads specifically for this audience.
Strategic Advantage
Fragmented attention demands a comprehensive strategy. By identifying and targeting None-Nones as a distinct audience, your campaign gains a critical edge.
Raconteur Media Co. can help you craft a complete voter contact strategy that reaches all voters, including the elusive None-Nones. Contact us to ensure your campaign leaves no persuadable voter behind.