• May 14, 2020

Voter Contact: What Voters Want

Voter Contact: What Voters Want

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When is it ever a good time to guess how voters want to hear from your campaign?

I can’t think of a good time either. Especially, not now.

When is it ever a good time to guess if voters are hearing your message?

I can’t think of a good time, either. Especially, not now.

When you start campaigning, Raconteur knows you may need to pivot your strategy and adapt to the pandemic environment. We hope these survey results help you with your planning. Please let us know if there’s anything we can do for you.

“Thinking about candidates campaigning for the November 2020 general election, what methods do you prefer to communicate and learn about candidates who will appear on the ballot?”

Direct Mail – 35%

E-mail – 35%

Social Media – 24%

In-person gathering or event – 12%

Text Message – 8%

Someone from the campaign comes to your door – 3%

Phone Call – 2%

If you’d like to see the crosstabs or any related data to these results, contact Ryan Gravatt.

WPAi conducted the poll and its CEO Chris Wilson had this to say, “As head of Digital Strategy for Senator Cruz in his 2016 campaign for president I saw first-hand the impact of effective advertising on social media as we took advantage of the evolution of traditional campaigning. Governor Abbott further proved this in both 14 and 18 with an unmatched data-driven social media-heavy digital effort. Any campaign that ignores that evolution does so at their own peril and will ultimately fail to be competitive.”

Our clients are implementing our recommendations and they are seeing good results. We continue to see large swells of traffic and engagement across social media and Websites during the pandemic. Contact me if you’d like a consultation about how you can do a better job with your digital presence in these changing times.

The COVID-19 pandemic will change the way we campaign in 2020.

Your traditional tactics to contact voters in one-to-one, one-to-many and many-to-many scenarios will change.

Are you willing to change?

Are you ready to change?

Answer ‘No’ and you are risking the success of your next election.