As more people cut the cord on cable TV and make the switch to streaming services like Netflix, Hulu and Amazon Prime, over-the-top (OTT) advertising is now imperative for marketers to add to their media mix. We’ve gathered resources to help you understand OTT advertising and it’s increasing importance in the digital marketing space.
WHAT IS OTT
Let’s start by defining OTT advertising:
What is OTT and why marketers need to add it to their media mix
OTT CAN LEVERAGE YOUR CAMPAIGN
According to Forbes, Politicians are turning to OTT Advertising for better targeting, brand safety, and a broad reach:
Politicians Turn To Ad-Supported OTT For Better Targeting, Brand Safety And Bigness
Digital ad spending is expected to more than double in 2020 compared to the last presidential election with OTT experiencing especially sharp growth:
How Political Campaigns Can Leverage A New Media Platform
PEOPLE ARE CUTTING THE CHORD
Free streaming services are rising in popularity over subscription video. The rise of these services shows that there’s still an appetite for advertising if it’s relevant:
Free streaming services begin to challenge subscription video
Streaming video has shot up dramatically in the U.S. since late February 2020, as more people turn to their screens for comfort during the nationwide coronavirus:
Streaming spikes during coronavirus
Recent data shows US adults have spent more time accessing the internet and are doing away with traditional TV:
US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV
According to the New York Times more than 15.7 million people signed up for Netflix in the first three months of the year, when the coronavirus started to disrupt daily life around the world. That was a record for the streamer, according to its first-quarter earnings announcement on Tuesday:
Everyone You Know Just Signed Up for Netflix
According to the Wall Street Journal, Disney+ has seen its subscriber count soar since the COVID-19 shutdown. To keep subscribers hooked, Disney has moved some big theatrical releases to Disney+ ahead of schedule:
Disney+ in a Programming Crunch Due to Coronavirus Shutdown
If you have any questions or thoughts about implementing OTT in your digital campaign, please reach out to us.
Make An Appointment to Discuss Streaming TV Advertising with Raconteur
Take your digital campaign across all platforms. Make an appointment to talk with a Raconteur Media Specialist about implementing Streaming TV Advertising to your media mix.