A State-of-the-Art Playbook for Political Campaigns: Meet the Four Types of Voters
At Raconteur Media Company, we conducted a nationwide voter research study before the 2026 election cycle because we wanted to learn what moves voters to make decisions so that we could better inform our clients. In this post we’ll discuss the four types of voters. Our research found four distinct attitudinal segments. We like to […]
A State-of-the-Art Playbook for Political Campaigns: Key Themes
At Raconteur Media Company, we conducted a nationwide voter research study leading up to the the 2026 Election Cycle. We are calling our research A State-of-the-Art Playbook for Political Campaigns. As a political marketing agency clients are candidates and issue advocacy campaigns, and voters constitute our target audiences. Doing the marketing and advertising for political […]