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Case Study

Dustin Burrows

Texas Children’s partnered with Raconteur Media Company during a period of heightened public scrutiny and reputational risk. Raconteur helped stabilize, unify and elevate the organization’s digital presence by transforming social media into a proactive, strategic communications tool.
  • Marketing, Software

Project Details

Engagement Length:

18 Months

Scope:

● Crisis communications
● Social media strategy
● Content creation
● Digital advertising
● Reputation management

Overview:

Texas Children’s partnered with Raconteur Media Company during a period of heightened public scrutiny and reputational risk. Raconteur helped stabilize, unify and elevate the organization’s digital presence by transforming social media into a proactive, strategic communications tool.

Strategic Pillars

Raconteur implemented a comprehensive digital communications strategy focused on clarity, consistency and control.

Centralized Messaging: Unified communications across PR, internal teams and leadership Proactive Content
Strategy: Shifted from reactive posting to planned, intentional storytelling
Platform Re-engagement: Safely reintroduced activity on previously avoided channels like X
Quality Over Quantity: Reduced overposting to improve engagement and message impact
Crisis Preparedness: Developed structured response frameworks and scenario planning

Before & After Transformation

Before

● Disorganized, reactive social presence
● Overposting with declining engagement
● Limited platform usage due to risk concerns
● Fragmented messaging across teams

After

● Cohesive, strategic content approach
● Strong visual identity and storytelling
● Re-engagement across all major platforms
● Data-driven decision-making and reporting
● Fully aligned cross-functional communications

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