Approaching the 2026 Election Cycle, we embarked on a custom research project in partnership with independent research firm Audience Audit to discover the truth about voter engagement.
Equipped with insights from our research, we elevated our clients’ digital campaigns in the 2026 Texas Republican Primaries to engage voters and help our candidates win.
The topics that guided our research strategy:
- What messaging makes voters pay attention, and what irritates them?
- What source do they trust most for political information, and what sources would they NEVER trust?
- How early do they start thinking about elections?
- Do they ever change their vote, and if so, what influences them?
Our research answered these questions and more, and we know you’ll find the insights as groundbreaking and actionable as we do.
Fielding Information
We fielded our survey to respondents sourced from our partners and a panel for 3,091 responses overall. Of the responses, 1,518 were complete.
Executive Summary
- 1 in 3 voters start thinking about local elections more than three months before an election.
- Candidate need to be direct and forthright because truth is essential to voters.
- Voters struggle to find high-quality political information.
A Snapshot Into Our Voters
The voters who answered our survey tend to be voters who are highly engaged compared to the general population.
A majority voted in the presidential, congressional, state, county, and city/town elections in the last year. For city and town elections, which typically receive smaller percentages of voter participation, we still see high voter turnout, with 2 in 3 voting in these elections.
In the coming weeks, we’ll dive into different aspects of what the data shows us and how we use this to help our candidates win their elections.