This week, we wrapped up our 21 Social Media tips for 2021 series. Read social media tips eighteen through twenty-one here.
And if you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight and advice throughout the rest of 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
Last week’s social media tips focused on key features across Facebook, Instagram, and Twitter that are often misused or underutilized in political marketing. Read social media tips fifteen through seventeen here.
And if you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight into our 21 expert-tested tactics for 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
Last week, Raconteur’s social media tips covered a wide range of topics from analytics to video marketing. Read social media tips twelve through fourteen here.
And if you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight into our 21 expert-tested tactics for 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
If new digital marketing goals aren’t a part of your business’ 2021 resolutions, think again. Read social media tips nine through eleven.
If you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight into our expert-tested tactics for 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
We look forward to seeing our clients, friends, and family make great strides in 2021.
Leading through the New Year, our team is here to help! Read social media tips seven through eight.
If you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight into our expert-tested tactics for 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
The Raconteur Team launched 21 Tips for Your Social Media in 2021.
Through the New Year, we will give insight into the best trends, tools, and tactics to navigate social media in 2021.
If you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight into our expert-tested tactics for 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
The Raconteur Team is launching 21 Tips for Your Social Media in 2021. Right now is the best time to sharpen your digital presence for next year.
During the next few weeks, we will post 21 social media tips to help shape your social media strategy. If you haven’t already, be sure to follow Raconteur on Facebook and Twitter to get real-time insight into our expert-tested tactics for 2021.
If your campaign would like help implementing any of these tactics, please reach out directly to our team.
When is it ever a good time to guess how voters want to hear from your campaign?
I can’t think of a good time either. Especially, not now.
When is it ever a good time to guess if voters are hearing your message?
I can’t think of a good time, either. Especially, not now.
When you start campaigning, Raconteur knows you may need to pivot your strategy and adapt to the pandemic environment. We hope these survey results help you with your planning. Please let us know if there’s anything we can do for you.
“Thinking about candidates campaigning for the November 2020 general election, what methods do you prefer to communicate and learn about candidates who will appear on the ballot?”
Direct Mail – 35%
E-mail – 35%
Social Media – 24%
In-person gathering or event – 12%
Text Message – 8%
Someone from the campaign comes to your door – 3%
Phone Call – 2%
If you’d like to see the crosstabs or any related data to these results, contact Ryan Gravatt.
WPAi conducted the poll and its CEO Chris Wilson had this to say, “As head of Digital Strategy for Senator Cruz in his 2016 campaign for president I saw first-hand the impact of effective advertising on social media as we took advantage of the evolution of traditional campaigning. Governor Abbott further proved this in both 14 and 18 with an unmatched data-driven social media-heavy digital effort. Any campaign that ignores that evolution does so at their own peril and will ultimately fail to be competitive.”
Our clients are implementing our recommendations and they are seeing good results. We continue to see large swells of traffic and engagement across social media and Websites during the pandemic. Contact me if you’d like a consultation about how you can do a better job with your digital presence in these changing times.
The COVID-19 pandemic will change the way we campaign in 2020.
Your traditional tactics to contact voters in one-to-one, one-to-many and many-to-many scenarios will change.
Are you willing to change?
Are you ready to change?
Answer ‘No’ and you are risking the success of your next election.
Geofencing is an advertising tactic that draws a virtual fence around a location. Geofencing ads can be seen by all individuals within this barrier. This is useful for targeting people who are at an event, who are in a building or who come and go from a location. We can also use this to track individuals who visit a certain location so that later we can serve digital advertising to them.
We hope you and your families are well. Exercise preventative measures and show grace as often as you can during this challenging time.
The COVID-19 pandemic is changing the way we campaign in 2020. Rallies, gatherings and door-to-door canvassing will be a smaller part of the 2020 elections. Further, the wake of COVID-19 is going to reduce how much campaigns will raise and spend.
Currently, across the board with our clients, we are seeing a double-digit lift for Reach and Engagement on social media in the last 14 days compared to the previous. Incredible considering that’s when many of our clients were campaigning. We also see 85% of the audience is using a mobile device. Raconteur will continue tracking the trend of higher Reach and Engagement and mobile device use.
When the COVID-19 pandemic subsides, campaigns still will need to contact voters but the choices will be reduced to what’s possible, what’s affordable and what’s sustainable.
Build Your Email List – Ask supporters on Facebook to join your email list. A paid list-building campaign is most effective, but a series of organic posts on Facebook can work, too. Some inviting language with a simple link to your Website’s Join or Volunteer page will work.
Build Your List of Cellphone Numbers – Because you can call AND text a voter with a cellphone, you can connect quickly, cheaply and efficiently. Build your list of cellphone numbers by asking supporters to provide their cellphone in a Join form on your Website. Voters read a text message within 5 minutes of receiving it. And voters read 95% of text messages. A warning here is to be careful of shortcuts. Sending unsolicited text messages can backfire.
Use Mobile Device Targeting – Raconteur is working with one of the most unique data sets in politics for voter persuasion and mobilization. With geofencing ( ads we deliver to people within a virtual perimeter ) and geotargeting ( ads we selectively deliver to people because of their location, such as their home, or where they visit, such as a gun store ), we can deliver messages for your campaign across all digital networks and tailor them to specific voters. This type of advertising works for you and the voter, who may be using technology to screen interactions at their front door.
Leverage AI for Engagement – You can use AI to reach individuals who are engaging with your social media. So while you’re working on other things, these tools can start a conversation with a supporter who Likes a post from yesterday, a week ago or a year ago. The AI can direct supporters to your Website to join your campaign.
Digital Communications allow you to speak directly to your voters in realtime. The flexibility of digital ads allows campaigns to launch messaging in a matter of minutes. Digital Communications can be paused when you need to shift your message. Voter contact, fundraising, how to vote, where to vote, when to vote… the changes are rippling through the system. Adapting is key.
Undoubtedly, you’re pausing or revising your campaign plans because of the COVID-19 pandemic. When you resume your campaign, you will need to campaign differently. Voters may behave differently, which means your campaign will need to adapt.
Please reach out to me if you have any questions or thoughts about implementing any of this.
Thank you,
Ryan Gravatt