Geofencing Geofencing is an advertising tactic that draws a virtual fence around a location. Geofencing ads can be seen by all individuals within this barrier. This is useful for targeting people who are at an event, who are in a building or who come and go from a location. We can also use this to
We hope you and your families are well. Exercise preventative measures and show grace as often as you can during this challenging time. The COVID-19 pandemic is changing the way we campaign in 2020. Rallies, gatherings and door-to-door canvassing will be a smaller part of the 2020 elections. Further, the wake of COVID-19 is going to reduce how much
In case you haven’t read this in the WSJ, Google, Facebook and Twitter are making changes to how political campaigns use these platforms for targeted digital advertising. Fortunately, Raconteur is ahead of the curve, and none of these changes will hamper our efforts for our clients. We continue to deliver targeted ads to voters and
This is part 3 of 3 blogs posts Past, Present and Future of Political Digital Marketing. You can find part 1 here, Is Your Campaign in the Past? Using old political digital marketing tactics is a sure sign you’re behind the times, and you can find part 2 here, Is Your Campaign Using Modern Political
This is part 2 of 3 blogs posts Past, Present and Future of Political Digital Marketing. You can find part 1 here, Is Your Campaign in the Past? Using old political digital marketing tactics is a sure sign you’re behind the times. This blog post is going to tell you whether your campaign is using
This is part 1 of 3 blogs posts: Past, Present and Future of Political Digital Marketing. Is your campaign in the past and using old tactics of political digital marketing? Political campaigns resist tactical evolution, especially if their tactics helped them win, and especially when those perceived tactics have a perceived value of helping them