Anna Allred for Texas State Representative House District 28
The main goal was to use a sophisticated blend of digital advertising that would reach 10,000 to 11,000 voters between 40 and 60 times across social media, banner display advertising and video advertising. For the video advertising, we used a combination of platforms to deliver video on social media and through streaming content platforms to give the candidate the power of a TV commercial without the cost of a traditional TV media spending plan.
We reached an audience of 10,000 voters at an average of 50 times per voter. We increased her name recognition, we made her campaign competitive and reached all the voters in our target audience.
62% of our audience visited the website because we ran 38 different advertising campaigns.