Free Advice

  The Association of Political Consultants’ (AAPC) recognized Raconteur Media with four 2020 Pollie Awards. The Pollies are the most prized and sought-after awards in the political communications and public affairs industries.  A blind jury of their peers selects AAPC award winners. This year, we were thrilled to walk away with four Pollies! The Pollie…

When is it ever a good time to guess how voters want to hear from your campaign? I can’t think of a good time either. Especially, not now. When is it ever a good time to guess if voters are hearing your message? I can’t think of a good time, either. Especially, not now. When you…

Raconteur Media is honored to walk away with four 2020 Pollie Awards from the Association of Political Consultants’ (AAPC). We received a Pollie for our sophisticated blend of digital advertising for client Dr. Anna Allred. We sat down with our Sr. Digital Director, Joseph Resta, and unpacked what it took to build this successful digital…

As more people cut the cord on cable TV and make the switch to streaming services like Netflix, Hulu and Amazon Prime, over-the-top (OTT) advertising is now imperative for marketers to add to their media mix. We’ve gathered resources to help you understand OTT advertising and it’s increasing importance in the digital marketing space.  WHAT…

Geofencing Geofencing is an advertising tactic that draws a virtual fence around a location.  Geofencing ads can be seen by all individuals within this barrier.  This is useful for targeting people who are at an event, who are in a building or who come and go from a location. We can also use this to…

In case you haven’t read this in the WSJ, Google, Facebook and Twitter are making changes to how political campaigns use these platforms for targeted digital advertising. Fortunately, Raconteur is ahead of the curve, and none of these changes will hamper our efforts for our clients. We continue to deliver targeted ads to voters and…

This is part 3 of 3 blogs posts Past, Present and Future of Political Digital Marketing. You can find part 1 here, Is Your Campaign in the Past? Using old political digital marketing tactics is a sure sign you’re behind the times, and you can find part 2 here, Is Your Campaign Using Modern Political…

This is part 2 of 3 blogs posts Past, Present and Future of Political Digital Marketing. You can find part 1 here, Is Your Campaign in the Past? Using old political digital marketing tactics is a sure sign you’re behind the times. This blog post is going to tell you whether your campaign is using…

This is part 1 of 3 blogs posts: Past, Present and Future of Political Digital Marketing. Is your campaign in the past and using old tactics of political digital marketing? Political campaigns resist tactical evolution, especially if their tactics helped them win, and especially when those perceived tactics have a perceived value of helping them…