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Case Study

Texans for TSTC

Texans for TSTC partnered with Raconteur Media Company to build and execute a statewide campaign supporting Proposition 1, an $850 million constitutional amendment funding infrastructure and equipment for the Texas State Technical College System. Raconteur built the campaign infrastructure, developed poll-informed messaging and executed an integrated paid, earned and digital media strategy that helped drive Proposition 1 to a 69.18% approval on Election Day.
  • Marketing, UX Design

Project Details

Engagement Length:

June–November 2025

Scope:

● Campaign strategy
● Polling and message development
● Website design and development
● Paid and earned media
● Digital advertising
● Coalition communications
● GOTV and voter mobilization

Overview:

Texans for TSTC engaged Raconteur to build and manage a statewide campaign supporting Proposition 1 during an off-year election. Raconteur developed a two-phase strategy, first building awareness and support through issue advocacy, then transitioning to direct voter mobilization through the Texans for TSTC PAC. The campaign established its organizational infrastructure from the ground up, developed poll-informed messaging and deployed a full-spectrum media strategy leading to Election Day.

Strategic Pillars

Raconteur built a statewide campaign strategy focused on message precision, voter reach and coordinated execution.

Two-Phase Campaign Strategy: Built separate issue-advocacy and PAC efforts to move voters from awareness and persuasion to direct voter action.
Poll-Informed Messaging: Used statewide polling to identify persuasive messages and target audiences.
Full-Spectrum Media: Integrated digital and social advertising, connected TV, radio, outdoor, print, direct mail, text messaging and earned media.
Digital Campaign Infrastructure: Developed a public-facing campaign website to translate a complex constitutional amendment into a clear, accessible message for voters.
Coalition & Voter Mobilization: Coordinated coalition communications and developed GOTV and voter-contact materials to support the final push to Election Day.

Results

69.18%
Voter approval for Proposition 1
$850 million
Funding secured for Texas State Technical College infrastructure and equipment
2.97 million
Votes cast on Proposition 1

Before & After Transformation

Before

● No formal campaign infrastructure
● No campaign website or established digital presence
● No poll-tested messaging
● Complex ballot language requiring voter-friendly translation
● Historically small off-year electorate requiring targeted outreach

After

● Two fully organized campaign entities
● Poll-informed messaging strategy
● Public-facing campaign website
● Integrated statewide paid and earned media campaign
● GOTV and voter mobilization strategy
● Proposition 1 passed with 69.18% voter approval

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